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Crushing it by Gary Vaynerchuk book summary

Overview :

"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms."

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It teaches readers to do.
In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience, Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Review

“Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” (Dwayne “The Rock” Johnson)

“The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” (Casey Neistat)

“Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” (John Mayer)

Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. (Laurel Tacoma, Fairfax Cty. P.L., VA)

From the Back Cover

“If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.”

In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential. 

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

About the Author

Gary Vaynerchuk is one of the world’s leading marketing experts and a New York Times bestselling author. After growing his family wine business from a $3 million to a $60 million business in just five years, he developed and runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including snapchat, facebook, twitter, uber and venmo and co-founding the vaynerRSE fund, among many other enterprises. He lives in New York City.

Buy here from Amazon



Points, Quotes & Chapters :

# The Path Is All Yours

"An entrepreneur is someone who finds a way."

—Shaun “Shonduras” McBride

#What (Still) Matters

Intent

In business, the how matters, of course, but the why matters just as much. Maybe

more. Why do you want to be an entrepreneur?

To share your knowledge?

To help people?

To build something that leaves a legacy?

To make a good income to give yourself and your family financial.

security and breathing room?

To have fun with a creative outlet?

To create community?

All of these are great reasons for building a business and becoming an influencer.

This book features entrepreneurs at all levels of financial success and all

stages of influence, but those currently at the pinnacle of both share three

characteristics:

A commitment to service

A desire to provide value

A love of teaching


#3

The Eighth Essential—Content

To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.

—Crush It!, chapter 5


#What’s Stopping You?

Align all eight of the essentials—intent, authenticity, passion, patience, speed,

work ethic, ability to track consumer attention and master social platforms, and

content—and you have the closest thing to a formula for crushing it that I can

offer. Yet I know that even a so-called formula won’t be enough to get some of

you into do mode. Every day I meet people who swear they are going to start

their own “thing.” Most won’t. I asked my team to give me a list of the most

common reasons they’ve heard, whether in the comments sections of our content

or in their interactions with other aspiring entrepreneurs, for failing to crush it.

Here’s what they came up with:

I have a full-time job.

I don’t have any money.

I have kids.

I don’t have time.

My industry has too many strict rules.

I have an idea for an app, but I don’t know how to code.

My parents don’t get it.

My family is holding me back.

I’m afraid my friends will get ahead of me.

I still haven’t finished the books assigned by my life coach.

No one was watching.

Only a few people were reading.

I don’t know which idea to pursue.

I don’t have the right equipment.

I don’t know where to start.

I’m too old.

I’m an artist, not a businessperson.

I’m not into anything monetizable.

I’m afraid I’ll get hate comments.

#The Only Thing You Need to Give

Yourself to Crush It.

Part 2

#Create Your Pillar

First, Do This.

#Get Discovered

You need to understand something: when you’re starting with nothing, you will

find that your absolute breakthrough opportunities will be developed in two

ways:

1. By the smart use of hashtags, a strategy that requires an unbelievably long grind.

2. By direct-messaging, i.e., reaching out directly to people and offering something of value in return for their attention, a strategy that requires an unbelievably long grind.

& Remaining part all that social medias marketing.


Review from goodreads :-

Liza fireman rated(4/5) 🌟

Well, this book is great at parts, and really annoying at others.

Start with the annoying parts so I can move to the great ones. Gary Vaynerchuk mentions his previous book like half a million times, everybody in the book mention that book as well, and thank Gary, and God for writing this super super awesome book. It goes like this: and then read his book Crush It! and his life changed of course. Brian Wampler even said: “I probably owe my marriage to this idea. " (from the book, yes?).

So now after venting, that building a personal brand can be brain washing exercise, and sometime too much, I want to get to the great parts.

First, Gary does a very good job in explaining what each media is for. I think that some of them I really understood better (or for the first time) thanks to him.

For example, he explains FB here: First, unlike any other platform, Facebook gives you the gift of flexibility. Written content and photographs don’t work on YouTube. Instagram allows for a maximum of one-minute videos on a user’s main page at the time of this writing. There’s no way long written content is getting traction on Snapchat, but on Facebook a thirteen-paragraph blog post will work. You can post pictures, and they’ll work. You can embed a SoundCloud audio play, and it will work. A thirteen-second video will work. So will a thirty-one-minute video. Facebook offers complete and utter creative flexibility and has the greatest ad-targeting product ever created. No one is too cool for Facebook. If you haven’t already done so, go to Facebook right now and register your fan page, because even if it’s not the place where you create the pillar content for your personal brand, it is where everything you do on every other platform will come to live for the remainder of your personal brand’s existence.

Second, this is inspirational! People can do what they want and succeed. The world is changing, success can be achievable (even though most people will not become extremely rich, but they can try). I love that new world, and the fact that people like Gary (or also the awesome Hannah Hart or Sophia Amoruso). Here is what we were used to: And then you put in my parents, who are even older. For me to say I’m leaving a really good job that took me a long time to get to where I am, to step away from that to make YouTube videos, they were definitely scared, even when I told them the numbers. Those conversations were hard, because you don’t want to feel that you’re letting people down or that people are worried about you.
And here is an example of the new world: So many people don’t think of themselves as cameraworthy, but vlogging and documenting doesn’t demand that you be glamorous or beautiful or really superficially special at all. Have you looked at what’s out there? Aside from the beauty bloggers, the bodybuilders, and the rising pop idols—in other words, aside from everyone in an industry where your looks really matter—everyone on YouTube looks pretty damned ordinary. There are vloggers with disfiguring tumors, vloggers with disabilities, vloggers of all ages and shapes. Vlogging is a terrific way to document instead of create, which means that literally anyone can do it. You don’t need to be accomplished (at least not in the way 99 percent of you reading this define accomplishment) to break out on this platform because, remember, when you’re documenting and not creating, you’re allowed to learn as you go. You don’t have to be an expert (yet). You don’t have to be successful (yet). The only thing you really do have to do is make the road to getting there interesting.

Third, there are awesome stories of success, and their amazing starting points. One example that I found fascinating was What's Inside: Lincoln decided that since he loved sports, he’d like to find out what was inside a sports ball. With his father’s help, he started cutting balls in half and putting together his project. Dan decided to film the process, posting the results on one of his YouTube channels And then: People were clicking on it, and some were commenting, offering suggestions for other types of balls Lincoln could cut open. “Maybe this is it".
So you get funny and fun stories, with their interesting "how it all started", and really inspirational ideas, that most of us might not consider, but are really successful today.

Anyway, almost 4 stars. I'll forgive him for the brain wash, since there are enough good parts to it.


Science of success rated(5/5) 🌟

This is the update of Crush It - the book that changed lives of many people. If you want to be the next Internet success, this read may be helpful.


Animated Book Review


Link to the animated summary: https://youtu.be/2BOG6MGBj8U

Amir tesla rated (4/5) 🌟

When the Standard is Pretty much Nothing, You Have to be Just Altruistic Enough


Readers of CRUSH IT! published in 2009 will want to know what is different about CRUSHING IT! In this new book, author Gary Vaynerchuk includes lots of stories of folks successfully using the Crush It! principles. So this book is less of a “lecture,” and more of practical suggestions from others. In contrast to his earlier book, Gary isn’t the only one talking: “I want to introduce you to other entrepreneurs who have met with unbelievable success by following Crush It! principles.” In most chapters, a great deal of space is devoted to these stories. The idea is, see how others implemented the concepts.

For readers not familiar with the earlier book, CRUSHING IT! includes a summary of the Crush It principles. I found this a valuable section, especially since I wasn’t familiar with the first book. The author boils it down to a pretty short list: “What really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.” The author then discusses in detail each of these aspects.

It soon became clear to me that CRUSHING IT! will require a TON of really hard work and sacrifice, continued for a long time. The author has a tremendous work ethic, and encourages others to follow his example of tireless focus on developing his brand. This means little time for vacations and long coffee breaks—and hardly anything else, for that matter.

Gary makes it clear that this book is not some magic template of success, in 3 simple steps: “Don’t look for a nine-step program to success here, though. I can’t give you one. The principles are universal; the path is all yours.” The stories provided in this book all illustrate the passion and exertion of really successful entrepreneurs.

Of the entire book, I most liked Gary’s discussion of “Authenticity.” This chapter really rang true. When I think of people who have done well in digital marketing, they always stand out as genuine. The author makes a funny (but true) assertion about selfishness and business. He doesn’t say your entire outlook should be focused on other people—but just enough, since everybody else is ENTIRELY self-centered: “If your nature is at least 51 percent altruistic and only 49 percent selfish, you have a real shot at breaking out, because the vast majority of people are 70 to 99 percent selfish.”

There is a lot to consider in this new book, and lots of interesting stories to read. I could related to some of the stories better than the others. I suspect many readers will focus on the stories most relevant to their personal situation.

This one statement seems to me to sum up the essence of the author’s business philosophy: “In a world where the standard is pretty much nothing, you have to be just altruistic enough.“

So all in all, I found CRUSHING IT! to be a fun, inspiring read. If you are already familiar with the first book, you can probably just skim over the earlier sections of the book, since they are a recap of the original principles. It was interesting to see all the examples of successful entrepreneurs.

Advance Review Copy courtesy of the publisher.


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